Simple Steps on How to Write SEO Friendly Content and Boost Your Business
If you want to create a successful business, you have to have professionals around you. When you have to spread information about your product, it should be quality and unique. Today, we are going to review the simple steps on how to write SEO friendly content.
The article is still relevant for most technical tasks. However, a lot has changed since 2011. Therefore, today, we will not analyze how to understand the classic technical task of an SEO specialist, the terms “direct entry,” “passage,” and the like. Besides, after reading this material cycle, you can create technical specifications and write texts that attract traffic from search engines.
What is an SEO Text?
We want to start by debunking one of the myths. What is SEO text (an SEO friendly content)?
Unfortunately, many believe that this is a useless text, stuffed with key phrases, which most not want to post on the site, but asks the SEO specialist. For some reason, a large percentage of site owners perceive the definition of SEO text in this way. Alas, this attitude is due to the many years of work of SEO-specialists, who only care about key phrases and copywriters who are used to tasks from such SEO-specialists. Time to change. And for a long time.
Many specialists do not like to call texts for a site that a copywriter writes, taking into account the requirements from the optimizer, SEO texts. These are just texts for the site. An SEO friendly content should:
· Be a seller (if this is a commercial site).
· Be useful.
· Meet the requirements of search engines (In many cases, this is the primary responsibility of the SEO specialist).
Two Types of the SEO Text
- Semantic technical tasks. This is a task for a copywriter, which implies freedom of action in terms of occurrences of key phrases, but requires serious information.
- Spamming technical tasks. These are “old school” assignments with an emphasis on key phrases. The important thing is that the output for this TK is a spammy text.
The main problem: you give the copywriter a task in a reasonably free form — you get the classic spam “SEO text.” Perhaps someone is already used to working this way. But get used to the new realities: you need expert, useful texts that you read.
Many SEO-specialists are still working on classic tasks indicating the exact number of occurrences and nothing more, so tasks of this nature you are likely to receive. But over the past few years, we have seen a definite shift towards more meaningful and less “SEO” texts.
The Cooperation of Texts and Algorithms in the Search Engines
In March 2015, Google announced that it was preparing to gradually replace link ranking with a new “Knowledge-Based Trust” algorithm. Its essence is that it will compare the facts with the integrity of the information provided on the site. The more the content of the page corresponds to the search query and the more objective the information presented on it, the higher will be the indicator of the credibility of the article.
In August 2014, Google began developing the Knowledge Vault knowledge base, which is automatically generated from Internet content and should become the largest repository of human knowledge. Imagine an algorithm that collects facts about everything in a single database. According to March 2015, Google has already received more than 1.6 billion facts, marked by a degree of accuracy and labeled as “certain facts”.
What does it mean? This means that texts with a large percentage of “water” will be searched worse. Texts with false information will be searched worse. And in the time of mobile devices, nobody will read spammy content from a small screen. Maybe that’s why info-style is gaining popularity?
Google also has a great algorithm, Panda, which punishes sites with substandard content. Also, Google has a filter for non-informative content. One of the precedents was discussed in the Google help forum for webmasters. The fact is that the Google search engine can also punish a site for uninformative, useless content.
The Spamming Level of Your Content
One of the most relevant questions in terms of this topic is “What percentage of SEO text spam should there be?” or “What percentage of occurrences of keywords should be in the text?”.
Alas, there is no middle ground. SEO professionals typically calculate this percentage on average. They take sites in the TOP-10 according to the necessary requests or restrict them from above, so as not to receive spam text. In case you to struggle with such problems, you can rely on experts from TheAdsy.
On the one hand, the reality is that it is necessary to have keywords in the text by which your text will be searched. On the other hand, if you go too far with them, then no one can ever find you. Yes, yes, there is a filter for re-optimization.
We do not recommend writing texts with a density of the most common word of more than 3%. If you want to boost your content professionally, then you can use popular companies that allow you to optimize it, such as KISSmetrics or QuickSprout.
To be Unique or Not to be Unique — That is the Question
In general, the quality requirements for content relate primarily to copied content. This is a real scourge of the Internet and the sites of small companies. Google does not bypass the copied content. The attitude to it is formulated in the principles of Google concerning substandard materials.
A useful tip. You can give a link to this article to the customer to show the importance of writing at least unique texts on the site. As a rule, the arguments about the need to create at least exclusive and useful content coming directly from search engines immediately put everything in its place.
How to Make Your Content Better and Unique?
The larger the text, the more unique words it contains. And that means you can collect more traffic. “Most of the traffic to a site comes from search phrases that are specified 1–2 times a year. In many cases, it shows us that articles with more unique words are better-ranked” — says a marketer from BestForCars.
The content parts of the text, calculated by many services, as well as the analysis of the text according to Zipf’s law, do not show a correlation with the success of the texts in the search.
The volume of text and the number of words used — show a correlation. It is necessary to try to make the text more voluminous (due to the content and completeness of information, not water). More facts — more words used. More words used — you more likely to get traffic.
If you are ready to build a successful website by fulfilling it with expert and unique content, you already chose the right strategy. In many cases, your content must be compelling and exclusive for customers or users, and these small yet professional tips can help you to achieve the best outcomes in the shortest terms.